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• Scientific Advertising - Claude Hopkins
  Scientific Advertising by Claude Hopkins is the classic reference book for sales and marketing professionals. Study and apply its principles and you success is virtually guaranteed.
  
  
  • Table of Contents - Scientific Advertising
    
    
    • How Advertising Laws Are Established
      
      
    • Just Salesmanship
      
      
    • Offer Service
      
      
    • Mail Order Advertising—What It Teaches
      
      
    • Headlines
      
      
    • Psychology
      
      
    • Being Specific
      
      
    • Tell Your Full Story
      
      
    • Art in Advertising
      
      
    • Things Too Costly
      
      
    • Information
      
      
    • Strategy
      
      
    • Use of Samples
      
      
    • Getting Distribution
      
      
    • Test Campaigns
      
      
    • Leaning on Dealers
      
      
    • Individuality
      
      
    • Negative Advertising
      
      
    • Letter Writing
      
      
    • A Name That Helps
      
      
    • Good Business