Scientific Advertising By Claude Hopkins

If you really want to be a sales and marketing professional, then read and study Scientific Advertising by Claude Hopkins.

Why has this book received so many accolades? It's simple. The principles are timeless, proven and continues to work to this day without fail. This book is a "must read" for anyone who wants to discover the tactics, methods and psychology of selling. Once you master the concepts and put them to practice, you will never again sell or market with guesswork - your campaigns will be calculated, targetted and much more effective. It will begin to actually "pay for itself". There will be less "brand building" ads - every ad will have to earn its keep. Isn't that what it should be?

Not only does it apply to one-on-one sales, print ads, TV and radio commercials... it's so powerful and adaptable that one can use it for fund raising, church recruitment... virtually any activity that seeks to convince people to do something that is worthwhile and beneficial.

Scientific Advertising has twenty-one short chapters. Each is sharp and to the point. There's no fluff nor padding:

Read the book, internalize it as part of you and I'm sure you and your business or career will soar. If you're into iPods or MP3 players, you may want to consider getting the audio version of Scientific Advertising so you can listen to it whenever you want, or when your mind is most receptive to ideas and learning.